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This site musosguide.co.uk has the following in the homepage, "Michael Kiwanuka - Love and Hate." Our analyzers noticed that the webpage also stated " Michael Kiwanuka returns after a four year recording absence to deliver Love and Hate." The Website also stated " The follow up to the Londoners successful debut Home Again, is a sure sign that Kiwanuka is reaching for higher ground and the pride for his own work hasnt diminished since 2012. Record opener Cold Little Heart is a slow and powerful introduction that is constantly begging the question, where is this track going next? An Interview with Jo Wilson." The website's header had indie rock as the most important keyword. It was followed by indie music, independent rock, and independent music which isn't as highly ranked as indie rock. The next words the site used was rock music. rock and roll was also included but will not be seen by search crawlers.